• 12 Modules

    A curriculum covering the basics of law firm strategy, pricing and legal project management. Each lesson is followed by a short exam.

  • Earn credits toward Accreditations

    Completion of the Essentials program offers 6 educational credits toward the Institute's industry-leading Accreditations.

  • Certificate of Completion

    Graduates will receive a formal certificate of completion to showcase their skills and boost their resume.

Course curriculum

  • 1

    A Message from the Institute

  • 2

    Understanding the Business of Law

    • Introduction by Stuart Dodds

    • Video Lesson (58 mins.)

    • Quiz

  • 3

    Pricing Strategy

    • Introduction by Kevin Doolan

    • Video Lesson (55 mins.)

    • The Spectrum of Professional Service Practices

    • Quiz

  • 4

    After Matter Reviews

    • Introduction by Brad Antici

    • Video Lesson (1 hour)

    • Quiz

  • 5

    Coaching Partners to Improved Profitability

    • Introduction (by Lynne Maher and Mitch Spradlin)

    • Video lesson (33 mins.)

    • Quiz

  • 6

    Portfolio Pricing

    • Introduction (by Matthew Beekhuizen)

    • Video lesson (33 mins.)

    • Quiz

  • 7

    The Price/Value Relationship

    • Introduction (by Colin Jasper)

    • Video lesson (54 mins.)

    • Quiz

  • 8

    Negotiation: Difficult Pricing Conversations

    • Introduction (by Kevin Doolan )

    • Video lesson (47 mins.)

    • Quiz

  • 9

    Legal Project Management in Mergers & Acquisitions

    • Introduction

    • Video lesson (1 hour)

  • 10

    Fundamentals of Law Firm Profitability

    • Introduction (by Howard Janis)

    • Video lesson (47 mins.)

  • 11

    Contingency Fee Pricing

    • Introduction (by Matthew Laws)

    • Video lesson (42 mins.)

  • 12

    Scoping a Litigation Matter

    • Introduction (by David Hartnett)

    • Video lesson (44 mins.)

Pete Hitson, ALPM

Director of Legal Project & Practice Management, Carlton Fields

"This course introduces a number of pricing concepts and links the impact of profitability to client service, recruitment, and potential investment in additional people and technology for long term goals."

Sarah Lovequist

Thompson HIne

"A bright spot for me in 2020 was participating in the True Value Partnering Institute and completing the Academy - excellent faculty and content, membership dollars well-spent. If you're not already a member I highly recommend joining in 2021!"

David Kearney

Dentons Cohen & Grisby

"Just finished the 12 Modules and passed the exam of True Value Partnering Institute’s Pricing & LPM Academy. Really great courses, really great faculty and really helped me fill some gaps in my knowledge."

Free to Members

Early and discounted access is included with the True Value Partnering membership

Earn credits towards the Institute's industry leading Accreditations

Graduates receive 6 educational equivalency credits